Aspire for Higher (A4H) is a grassroots non-profit organization that uses sports to engage, empower, and educate youth and young people from all communities and backgrounds.
We are seeking a skilled and experienced Digital Ads Specialist to join our team and drive leads to A4H Sports.. As a Digital Ads Specialist, your main goal will be to attract leads and build brand awareness through targeted paid ad efforts, specifically Google Search Ads. The ideal candidate will have a deep understanding of digital marketing and an ability to optimize campaigns for maximum results.
Responsibilities:
- Develop and execute digital ad strategies that drive leads to the A4H Sports website, utilizing Google Search Ads as the primary platform.
- Conduct keyword research and competitor analysis to identify relevant and high-performing keywords for ad campaigns.
- Create ad copy and visual assets that align with A4H's mission and values, and test different versions to optimize performance.
- Analyze and interpret campaign data to identify areas for optimization and improvement, including identifying target audience demographics, refining audience targeting, and adjusting ad bids.
- Collaborate with the A4H team to develop landing pages and optimize the website content to enhance the user experience and maximize conversions.
- Monitor industry trends and changes in advertising platforms to ensure A4H Sports remains at the forefront of digital advertising best practices.
Requirements:
- Bachelor's degree or pursuing studies in marketing, advertising, or a related field.
- 3+ years of experience in digital advertising, with a focus on Google Search Ads.
- Demonstrated success in driving leads and building brand awareness through paid ad campaigns.
- Experience with Google Ads, Google Analytics, and other digital marketing tools.
- Strong analytical and problem-solving skills, with the ability to use data to make informed decisions.
- Knowledge of SEO best practices and their impact on digital ad performance.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
If you are a results-driven Digital Ads Specialist with a passion for sports and youth development, we encourage you to apply for this exciting opportunity to make a difference in the lives of young people.
Job Type: Fixed term contract
Contract length: 8 - 16 weeks
Salary: $20.00 per hour
Benefits:
- Flexible schedule
Flexible Language Requirement:
- French not required
Schedule:
- Monday to Friday
Work Location: Remote
