Digital Marketing and Social Media Apprenticeship [United Kingdom]

 

Brief overview of the role:
This is an exciting opportunity for anybody wishing to start a career in marketing. The role is very much social media focused. The apprentice will be involved in managing the social media output of the business, managing campaigns, content writing, managing the company website and blog writing.

Working week:
Monday to Friday 9 - 5.30

Positions available:
1

Vacancy description:
You will be working across multiple marketing channels, applying varied marketing tactics to different audiences, as well as applying practical skills to achieve goals.
We're looking for you to be passionate in Social Media with a positive attitude, a willingness to push the boundaries and the desire to engage our customers as you grow with us.
You'll have the opportunity to play a critical role within the Brand and Marketing to create content that aligns with our corporate narrative and improves stakeholder and customer perception.
We have a ground breaking new product targeting a multi-Billion Pound industry worldwide

Responsibilities include:

• Creating engaging content for blogs/website articles
• SEO, reporting, Google Analytics PPC
• Managing the Content Release Schedule
• Being involved in the PR & Comms
• Email Marketing
• Develop and implement marketing strategies, including social media marketing, email marketing, press + pr, advertising and collaborations.
• Content creation and copy-writing for all channels, including social media, email campaigns and newsletters, website, blogs, etc.
• Plan and manage the production of all printed marketing collateral.
• Handle all press requests and seek out suitable pr opportunities.
• Collaborate with the sales team to promote key events and offers.
• Manage external marketing agencies.
• Track performance of all marketing activity, identifying trends and insights to improve and optimise as required.
• Prepare regular reports on the performance of marketing campaigns.
• Ensure customer touchpoints are implemented and regularly reviewed.
• Track and manage customer reviews and feedback.

Within this role, your key accountabilities will include:

• Understanding the needs and upcoming plans of the business and creating a planned calendar of content that is on brand, channel optimised to deliver against objectives and KPIs.
• Deciding what creative resource is needed and brief content needs and requirements into the internal Creative team or external creative agency as necessary.
• Delivering weekly/monthly reports on all social activity and optimising future content accordingly.
• Engaging and managing the online community and actively engaging on non-service related posts. Create a positive experience and improve sentiment and advocacy.
• Reacting to emerging comms needs and unplanned activity to manage risks and take opportunities when available.
• Briefing social service agents on planned content, providing ToV guidance and messaging docs where appropriate.
• Working with other departments to develop social media timelines coinciding with ad campaigns, new initiatives, or other brand messages.
• You will be expected to support the out-of-hours incident management rota.

Requirements and prospects

Qualifications Required:
You should have a Grade C/4 and above in both Maths and English. A relevant qualification in Business or Media / Creative Media would be an advantage.

Desired skills:
Skills and Experience required / to be developed

• Enthusiasm and responsive personality, eagerness to learn.
• Creative skills, e.g. Adobe suits, Canva Experience using Active Campaign, WordPress, Shopfy, WooCommerce, Facebook Business Manager, Google Analytics
• Understand the need for delivering successful marketing campaigns, on time and to budget.
• Managing CRM, ESP, CMS and social channels.
• Excellent copy-writing and proof reading skills.
• Good understanding of SEO, keyword research and backlinks.
• Highly creative with ideas and execution.
• Exceptional attention to detail.
• Excellent communication and interpersonal skills.
• Highly proactive and forward thinking, able to multi-task and work well under pressure.
• Commercial awareness and understanding of business objectives.
• Excellent team player.
• Keen interest in all things marketing, keeping on top of new trends and content.

Personal Qualities:
You should be a naturally enthusiastic person with excellent attention to detail.
Excellent spoken and written skills are key to the success of this role.
We are a small but highly experienced team, we work hard together so being a team player with a can-do attitude is critical.

Training to be provided:
CORE MODULES

Marketing Principles
Develop an understanding of the range of digital marketing principles, strategies and techniques.
Key Topics:

• Customer engagement and market segmentation
• Customer lifecycle
• Digital and Social Media Strategies
• Exploiting real-time information
• Digital marketing campaigns

Digital Marketing Business Principles
Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together.
Key Topics:

• Security levels necessary to protect data
• Digital etiquette
• Customer Relationship Management systems
• Understand the differences between all the major digital and social media platforms
• Plan digital content based on audience needs
• How a digital marketing team works in a business environment

Principles of Coding
Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.
Key Topics:

• Compatibility of code on different platforms
• Components involved in web development
• Hosting and serving
• Search Engines
• How local (cookies) or session data storage is utilised
• Programming languages and how they apply to building digital products (html/javascript)

Google Analytics IQ
Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.
Key Topics:

• Layout, reporting, campaign and conversion tracking
• Data collection, setup and configuration
• Analysis tools and techniques
• Advanced marketing tool

Future Prospects:
Potential for a full-time position upon successful completion of the apprenticeship.